A Beginner's Guide to America's Favorite Korean Grocery Store - K-Town

Published on Apr 21, 2018
On today's episode of K-Town, Matthew Kang is at H Mart- a Korean grocery store chain that is expanding rapidly in America. For first time shoppers, H Mart can be daunting, but Matthew is here with five tips to help newcomers navigate the aisles.
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Comments

  • 뿌슈뿌슈 ㅋㅋㅋ

  • 13 bucks for that giant ass tray of sashimi!? That place is heaven.

  • I fucking wish England had the same Asian population as America, its just so hard to find good authentic Asian food here even in London​

  • This store isn’t in America. Sorry.

  • Is it only Korean food or other Asian countries foods as well. Thanks , great video

  • Occasionally, we come here to either shop, to eat at the food court, or just for fun. A simple drive here is absolutely exciting, as I am a lover of Korean culture and cuisine. 😁🇰🇷

  • Can someone tell me which gochujang is good? There are so many options

  • You tackled 15% of H mart. It’s so overwhelming and you just want to buy everything

  • H-Mart stands for Hung Low Market, lol. In all seriousness, we hit up the H-Marts in Atlanta, they have the best of everything Korean in the South.

  • And I thought I was the only one who ate raw ramen noodles as a kid.

  • I wish there was a Hmart in Sacramento

  • *i honestly never know what to buy when I’m there lol*

  • I love Asian markets but please do not poison kids with msg and sugary drinks... spam isn’t real food as well.

  • Cons of H Mart: costs an arm and leg compared to other local Asian markets and even more compared to abroad (it's like 5 bucks for small bag of chips that costs a buck fifty when in seoul), always crowded Pros of H Mart: I've gotten little sheep hot pot base there on sale, and 포카칩 chips (sadly no onion ones), the $10 bowls of hot pot meat are easy to grab for a special occasion

  • never heard of this chain...just know a few asian stores that i got to drive more than an hours to go to and they are pretty beat up and crappy looking

  • i miss the salt and vinegar snack noodles

  • You used me in the video! FUN!

  • indomie is the best instant noodles so far

  • More about what to buy! Really enjoyed. Thanks.

  • So I'm not too fond of this video because the truth is, it's really about how much money you have. We have a love and hate relationship with Hmart. Love when they have stuff on sale like 99 cents of tofu, a box of Ramen, or when certain meat is on sale, but other than that, it's expensive. Ban Chan is expensive for that small size and so is pre-made anything. It's basically a rip-off in my opinion. Plus, the workers judge you. They are biased against poor or middle class people. Maybe not all but this is from personal experience. So we only go here once in a while. Not to be a downer and all, but this is the truth for us.

  • I spent 45 minutes fishing through the shaoxing wine, and every damned bottle came from China, where you can't trust the contents. They hadn't a single bottle from any other country such as the US, Taiwan or Korea (and those do exist.) Fortunately, they had American-made michiu (Linchen), even though I couldn't trust any of the communist China brands of shaoxing. Linchen makes shaoxing, but they didn't have that.

  • H marts in northern California are 👎, terrible and cold services, employees look pissed off and their prices are higher than other Korean stores, maybe it's just growing pains sine they are kind of new in Silicon Valley 🤷🏻‍♀️Meh, I'll just stick with friendly stores like Kyopo

  • H-Mart is not a cheap supermarket to shop at when compared to other Asian supermarkets.

  • I love HMart. They have the best ones in Queens. The one in Manhattan is tiny and their selection isn’t that great.

  • H-mart is expensive as WholeFoods. Smh.

  • G Mart anyone?

  • My town has a huge asian population, mostly Indian and Chinese but Korean comes third. We have a small indian grocery store that only Indians know about (and most non-Indian kids because we have 2nd gen Indian friends. Indians usually live separate from the rest of us. If whites, blacks, arabs, and non-indian asians can live in 1 neighborhood, why can’t Indians?) Back to the topic, my town has so many Asians yet there are not really many Asian grocery stores. We have a lot of authentic restaurants, but that’s it. If I had to guess it is because Indian families tend to cook Indian food with ingredients you won’t find at Harris Teeter or Walmart, but other groups tend to cook American food with rice, or Asian food with American ingredients. I guess it is cultural differences. I could be wrong I am just going off experiences as a white kid who stayed for dinner a few times at my friends houses.

    • Blah - I've noticed this to, most non black, white, Hispanic folks only eat their own food. You rarely see them other places.

  • HMart is my homeeee

  • I ate at H mart today so delicious 😍😍😍😍😍

  • Matthew Kang shoplifted. He opened a bag of raw ramen and applied seasoning on it. Don't make such an attempting when you haven't paid otherwise you'll be arrested and prohibited from entering any store in the chain you've done such a misdemeanor. What an anticipated, automatic cancellation of K-TOWN!

  • I saw Indomie!

  • I guess K mart was taken

  • So what were the tips?

  • I wish there was a H Mart closer to me! I have to go to Boston to go to a H Mart which is quite the trip and I won't drive in Boston lol we'd have to take the train or a bus so its kinda like a weekend vacation type thing if we want to go there.

  • When I was in kindergarten I went to a school that was in a part of town where lots of Asian people lived and the school used to sell packs of ramen noodles at recess and it was meant to be a snack. You'd crush the package so the noodles broke up into pieces then open it and pour the seasoning packet in there and eat it like chips etc. with your fingers. But it was just typical American marachaun ramen brand. Now I know where that idea came from! I never saw anyone do it since!

  • H Mart in Toronto is so unimpressive. The one on Yonge Street is like a gas station convenience store that happens to carry kimbap and samyang ramen.

  • Ranch 99/99 Ranch still reigns supreme in my book.

  • Damn, that H Mart is huge. Makes the one in NYC look tiny as hell.

  • YOu made a very informative and fun video., like your style. Love Korean food!!!!!

  • I wish there was one near me 😩

  • I love HMart! Luckily, I've lived/am living in parts of CA that have one.

  • Lotte for life

  • I love HMart in k-town NYC - I would really go broke if I bought everything I wanted there. I also like that up front near the registers they'll have a few things you can take when your at lunch hour - I only pay attention to the pajeon and kimchijeon :P Cheap and filling

  • I think I'm the only person that doesn't like kimchi.

  • I wish there was one of these stores near. I would be there 3 times a week. Sadly nearest Asian mart is 120 mile round drive.

  • Wow thank u for your reviewing

  • $13 for that mixed sashimi platter? Damn, I'd eat that all day everyday if only I had access to it.

  • No, Korean instant ramen is not the best in the world since you haven't try out Taiwan instant ramen...especially the one that includes real chunky meats.

    • Koreans are better deal with it.

  • It looks a little Americanised

  • When I go to hmart.com I am looking for kalguksoo ramen but haven't been able to find it

  • Great video

  • I love Hmart so very much. I have to drive an hour to get there but no sweat for all those yummies!

  • Overpriced!!!!! All overpriced, I only buy the ramen the extra hot. And I eat the Korean sushi as lunch sometimes. It’s better than McDonald’s

  • Everyone can tell by your gut you love carbs.

  • Love H-Mart we have two in my area about 25 minutes from my house and they are less then 5 minutes down the street from each other. Have to go soon to get my hot pepper paste. The best place to shop for produce, prices are always good and the options are amazing.

  • yay they just opened one in my city

  • I drive an hour & a half to get to my closest HMart. Worth every agonizing minute on the DC beltway. Wish they kept up a better supply of kimbap. They're often out. Also, the jars of kimchi are very good, but the plastic boxes of fresh kimchi made in Maspeth, Queens is AMAZING. I'm eating some right now.

  • Hey man, I enjoy your show and respect the love you're bringing for Korean food, but your lack of Korean knowledge is kind of disappointing. For example, that ramen is pronounced booshuh, not booshu. Booshuh is a word that anyone who grew up with Korean should know. Han Ah Reum means "arm full," not "one arm."

  • You need more subs I’m gonna share this vid

  • This guy is way better than that annoying bitch from Epicurious. At least he seems to know what he's talking about.

  • Not a good video..way too off the topic and pretty much useless to those who are new to h mart. Smh

  • will eater ever cover dog meat? I hear it's a Korean favorite.

  • I try to purposely support local small marts instead.

  • That sashimi looked huge for 12.99 3:43

  • Hanarum doesn't mean one arm. It means as much you can hold between two arms

  • This mans just said 뿌스뿌스 instead of 뿌셔뿌셔.......

  • I love my H-Mart😘😘😘

  • They don’t ship to Puerto Rico! 😭

  • PUSHUPUSHU/BUSHUBUSHU could live at hmart until I'm retired and i'd be good

  • he said bushu bushu smh

  • H Mart in Paramus, NJ opened today what upppp!

  • H-Mart is overpriced. Go to a nearby Asian market and you will find same items for less prices.

    • Depends on where you live though. The ones in my city don't have a large selection so people drive 6 hours to Atlanta just for HMart

  • We need an H mart in Hawaii. C'mon. We'll make it profitable, I promise.

  • I live in NYC and I've never heard of H Mart... now I wanna go

  • only 13 dollars for all that sashimi? Damn lucky.

  • H-mart is expensive. Go to local small asian stores bc they tend to be cheaper and as authentic if not more!!

  • 00:11 haaaaaa

  • *YES HMART*

  • I wish they had one in South Florida

  • We have a gmart nearby... no kimbap though. It’s actually super lame. Wish we had H mart.

  • W

  • Informative, well-made and fun to watch video! But just to point out a huge pet peeve o' mine, eating in any grocery store without paying for it first is a NO-NO. If you gotta do it, go to the customer service desk and ask (giving the host the benefit of the doubt, maybe he already got permission). Also, from my past experience, if you visit Hmart on the weekends, they do have sample stalls set up.

    • Excellent!

    • We were given permission from the store to eat while we walked around and all of the groceries opened or otherwise were purchased after we finished filming this episode. Thanks for watching!

  • I've always wanted to go to H Mart, but I'm a black girl who knows no korean and I'm scared people are going to look at me and judge me.....

    • I'm a black girl that goes often. The snacks are bomb and they carry fruit and vegetables that aren't in American stores

    • courtney lawson hey man don't even worry about it. No one will care if you just want to enjoy some good food

  • I love Hmart 😄

  • I didn't think I needed this video but I did because I literally do not know what is good whenever i step into h mart and i'm constantly googling stuff

  • Ugh I need the Korean sushi pls 🍣

  • I am so lucky to live where I do, I have access to HMart as well as Thai, Cambodian and Chinese markets.

  • I just read the yelp reviews for the H Mart on 38 west 32nd street here in NY and their saying a lot of negative things about the experiences they had at this market... I wonder if it's true or not cause I wanted to shop there but I'm having second thoughts after what I read.

    • @Dennis Staughton I still keep thinking about going I just might.

    • cturner1180 It's Midtown. OF COURSE they're complaining. That's what they do. And "they" probably aren't even Korean. Lived near there for years. It's not Flushing, but it's decent. So go. P.s. If that's you... wow. Better than K-Pop. Lol

  • h mart is wayyyyy over priced

  • I really like you content!! Can you do a video where you go around the grocery store, pick things you like out and the do a mukbang? I’d love to see that. :)

  • I cannot stress tip #4 enough. Try the kimbap and thank me later. Don't get anything weird the first time. The beef one is legit.

  • Also, if you don't want to pay full price on their premade food, go after I think its 630? almost 50% off on many items.

  • Palama Super Market in Hawaii!

  • the prices look really good! I shoulf have taken more advantage of hmart when I lived near one

  • $13 for that phat platter of sashimi? Amazing! I would be bringing that to work every day with a cup or two of rice made in the morning which I could nuke and drench in soy. I have a hypermetabolism so eat 1200 calories for lunch easily. I would likely have a half-pound of edamame to go with it all. It would be a good break from my usual 2 pound burrito from my favorite Mexican hole-in-the-wall. I would switch up between the sashimi and the maki. When my wife and I get take-out from our favorite sushi place they always include 4 place settings because they can't believe we can pack down that much (we are both world-class surfers so we burn calories like nuclear plants - think Mike Phelps).

    • r/iamverybadass

    • I would not buy it cu I’m afraid the quality isn’t good enough and have parasites... I don’t believe USA has good quality control over sashimi grading

    • I heard one time a guy got taken to the hospital for mercury poisoning, because apparently he ate too much tuna in a short period of time. Gotta love that biomagnification.

    • "World class" does not mean on the professional tour. But I have surfed many famous breaks around the world under heavy conditions including hurricanes, etc. I never had interest in contests because it held no thrill for me and I surf to relax. Nevertheless learn the difference between being "world class" and "world ranked" (hint: one means able to safely surf anywhere and the other means being in the professional rankings) before popping off with some lame "lesson" for a guy who was on the Internet before you were born.

    • The really astounding thing is that someone would go to such a collosal waste of time to "expose" someone who is hiding nothing - who in fact goes to great lengths to put himself out in the public. Do you truly have nothing better to do than hide in your mom's basement solving "mysteries" nobody cares about? I was a water athlete for years and in addition to my hyperactive metabolism was constantly on the move. That burns calories like nothing you have ever experienced in your most fervent cosplay sessions, and certainly more than during your incessant masturbation due to your omnipresent sexual frustrations. I have surfed exotic spots around the world most of which you will only see in photographs (if you're even that lucky - you certainly lack the skill required to navigate them without leaving part of yourself on the reefs as fish snacks). I used a present-tense because it's much simplier than giving a lesson in the differences between the Peripheral and Central Nervous systems, and the Secondary Nervous System. Good for you, you found the ALS Association website. You learned exactly nothing from it either (can't really blame that on you - ALSA sucks). Have you ever heard of mechanical ventilation? That's how I am alive now. Most Person(s) with ALS (PALS) choose to die simply due to the extreme expense of the necessary 24/7/365 people to be on hand in case something happens to the vent. You read just enough to say "ah ha! I got him now!" and then immediately ceased after getting your insignificant little scoop. You then promptly learned exactly nothing about reality. Yeah for a about two years after diagnosis I continued with my high-calories diet and paddling around the shore for exercise. And it was also to keep weight from dropping which is a serious problem for PALS. I can gladly educate you on anything you would want to know about ALS. I am a member of the American Academy of Neurology. I am also part of several boards of various research and advocacy organizations. You can look all that up online too if you're still in your "Inspector Clouseau" mode.

  • I wouldn’t eat anything from the deli section at the hmart near me, nor the prepared foods. I also don’t buy fish or meat there. Doesn’t look fresh at all. I don’t know if its because it’s a smaller store so there’s less product turn over, but I don’t want to get food poisoning!

  • W.T.F I GO TO THAT H-MART

  • Shave the stache

  • That’s some cheap sushi! I wish I have h mart :(

  • I went to my local H Mart the other day and finally was able to purchase to Samyung x2 Spicy Ramen.